G
oogle announced today that the Product Listing Ads (PLA’s) currently running in beta in the Google Affiliate Network will move out of beta and into the Google Adwords program. The launch is set to take place in the third quarter with all PLA participants live in Adwords by the end of October.
Currently PLA’s are only available as a stand alone product on a CPA basis. Once launched in Adwords PLA’s will operate on a CPC model with select current advertisers having the option to continue on a CPA model. Advertisers will also have the ability to display PLA’s as product extensions used with existing text ads or as a stand alone product. Performance reporting will be available in Adwords and revenue will be tracked using your current Adwords conversion tracking.
If you’re currently participating in the PLA program you will continue to run as normal until the change occurs. We will be contacting advertisers in the coming months as Google releases more information on the change.
Google Adwords enhances its PPC listings with the addition of Product Extensions or also commonly referred to as Products Plusbox. If you’re currently displaying products on Google Shopping through the Google Merchant Center you can now enhance your PPC ads on Google Adwords by simply linking them together. We’ve already seen a considerable increase in click through rates on enhanced listings featuring Product Extensions.
Below is an example of a search for “Nike Shoes”. By linking your Google Adwords account to your Google Merchant Center it allows you to include relevant products in your data feed into your PPC ads. Read more
Let’s face it, the days of using the phone book to locate a local business to buy products or services is over. Likely the last time you were looking for a local vendor you either used major search engines such as Google or Yahoo or even your mobile phone. I personally use Google Maps on my iPhone almost everyday to quickly located the closest vendors in my area.
Customers at this very moment are searching for a local vendor to buy the products and services you sell. The question is when they do are they able to find you? Submitting a Google and Yahoo Local Business listing increases the likelihood they will. It’s a quick and easy process that involves filling out your location and general business information and your on the map just like that!
Here’s a look at someone search for “Flowers in Omaha, NE”. Feel free to do a search for products and service you provide in your local area and see if you’re on the map. If not, contact us and see how we can help. Read more
MarketLite is proud to announce its partnership with SingleFeed.com. Their revolutionary solution allows MarketLite to expand clients into Comparison Shopping Engines with greater ease by using only a single data feed for up to 17 Comparison Shopping Engines. Single Feed also adds a vast amount of experience and insight into the Comparison Shopping industry including which product categories tend to be more successful on particular engines.
Each Comparison Shopping Engine requires their own custom data feed requirements which can make expanding into Comparison Shopping and expensive and time consuming venture. Simply create one custom data feed in Single Feed format and their technology can use the data to create the custom feed needed for up to 17 major Comparison Shopping Engines. No more time consuming and costly development fees. Get ahead of the curve in Comparison Shopping and sign up with us today!
Google Adwords has launched a new feature for your PPC ads called Ad Sitelinks. Previously your ads were restricted to a single landing page. Now this feature allows you to add up to 4 additional links that lead to deeper content on your website. Use it to display additional categories, seasonal and limited promotions or a combination of both.
Here’s an example of how Circuit City is taking advantage of Ad Sitelinks. They chose to use links to include additional categories and promotional material such as “Affordable Laptops”, “Exclusive GPS Deals” and “Amazing HDTV’s”. Read more
